Senior Performance Marketing Manager

Salary: Negotiable

Department: Sales & Marketing

Company: CÔNG TY TNHH DỊCH VỤ THƯƠNG MẠI YES4ALL - HQ

Application deadline: 17/03 — 17/04/2024


Senior Performance Marketing Manager

Job description

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be the world leader in e-commerce enablers in term of trading, product creating and e-commerce servicing. Based in California with an operation office in HCMC, we have more than 500 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only US e-commerce market but also to enter new e-commerce markets of more than 15 countries in Europe, Asia and North America, not only Amazon channel but also Walmart, Wayfair among others. Besides, Home Sporting Goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.

Our vision: To be the world leader of e-commerce enabler in term of trading, product creating, and e-commerce servicing.

I. JOB DESCRIPTIONS

Marketing management

  • Take control of all digital marketing managements and lead multiple digital projects at Yes4All. Work with Ecommerce Sales teams and other internal team to deliver GMV target within total marketing budget for multiple countries on multiple channels: Amazon, Wayfair, Walmart.com, D2C,…
  • Build, manage and expand team of executive and project management for multiple expansion direction in a short period of time.

Performance Marketing Operation

  • Build and use a strong digital expertise in Web/search (SEO, SEM) and eCommerce customer journey, marketing platform, CRM, and data (collect, usage, analysis) to plan, create and run paid social and paid search marketing campaigns on digital platforms, mainly on Amazon platforms. Manage overall and detailed budgets for different layer of campaigns
  • Ensure the availability of key marketing performance indicators and the dashboard to identify improvements and to share recommendations and best practices with cross-functional groups.
  • Proactively working with Sales team and other team to deliver business tactics as a whole, building strong business acumen to deliver excellent digital strategy; measure and improve overall digital performance with an ROI approach.
  • Implement a culture of A/B testing to improve your audience, message, and experience to boost search engine marketing (SEM) performance. Proactively monitor and analyze competition within search engine advertising.
  • Content and listing optimization for higher conversion rate and sustainable portfolio management

Marketing Research, Standardization and Optimization

  • Support the expression of requirements for all marketing profiles (in different markets) and best practices for using reports and building analysis.
  • Assess, quantify and create highly attractive marketing trends, brand partnerships to generate new company and customer values.
  • Research, initiate and lead improvement and optimization project for two dimensions: marketing effectiveness and efficiency as well as productivity effectiveness and efficiency

Business expansion/ Project management

  • Lead or participate as key member of business expansion projects: new channel, new countries (JP, EU5, UK, CA, MX...), new services...
  • Lead or participate as key member of business improvement projects: automations, new process, new tools, new partner, new system integration...

II. SKILL AND EXPERIENCE

  • Bachelor‘s Degree in Marketing, Digital Marketing, or other related fields; Master’s degrees may receive preference over others;
  • Minimum 5 years of proven experience in Digital Marketing (Sporting Goods/Furniture/FMCG in B2C business or Marketing Agencies) and solid understanding of digital customer journeys. Deep understanding and proven experience of Performance Marketing required. Desirable skills: Experience of Amazon and Google advertising tools;
  • You have an understanding of the fundamentals of content marketing, knowledge of golden rules for digital customer experience
  • Operational mindset, people management skill with high attention to the details
  • Strong data and analytical skill
  • Experience in building and deployment of Advertising system and technologies
  • English is a must (Strong business proficiency in written and verbal communication)
  • Have logical thinking and strong problem-solving skills. Quick learner and adapter
  • Great sense of integrity, responsibility and urgency
  • Excellent stakeholder management and project management skills
  • Strong leadership skill with willing to serve. We are looking for people with a strong sense of purpose.

III. WHY YOU WILL LOVE JOINING US?

FOR YOU TO JOIN

  • Financial Well-being: A competitive salary with 13th month salary, annual performance bonus and a variety of allowances.
  • Salary  review: annually or on excellent performance.
  • Annual leaves: 16 days off and 01 Birthday Leave per year.
  • Healthcare: annual health check, insurance according to Labor Law and extra PTI Insurance package for yourself and 1 family member of choice.
  • Working Environment: professional and international standards working environment suited for hardworking, team collaboration so you can unleash your full potential.

FOR YOU TO GROW

  • Ambition: We are now keeping on with our hyper growth to multicategory, multichannel, multimarket, and expanding into the world largest e-commerce enabler. Hence, there will continuously be opportunities to challenge yourself, learn new skills and knowledge. 
  • Challenges: Your voice can always be heard as we embrace the eagerness of learning and sharing. You can be your own boss and create your own value with the ability to take initiative and make decisions in all aspects of work.
  • Chances: You can learn about management skills when having chances to try yourself as a team manager.

FOR YOU TO STAY

  • People: Having a headquarter in the US and an operation office in Vietnam, our team is young and highly motivated. You will be working with and alongside members, management team having experiences from International Corporations or high profile from Vietnam that share the same passion and dedication.
  • Culture: Our working environment is humble, highly collaborative and 100% healthy. We promote Exchange & Speak out, you can receive transparent and supportive feedback so you can perform the best.
  • Career path: A career stop that is proud to be the pioneer to help Vietnam companies create a reputation in the e-commerce market in the US and Europe.

And much more, join us and let yourself explore other fantastic things!

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