Consumer & Market Insights Manager

Salary: Negotiable

Department: Sales & Marketing

Company: CÔNG TY TNHH DỊCH VỤ THƯƠNG MẠI YES4ALL - HQ

Application deadline: 11/04 — 09/05/2025


Consumer & Market Insights Manager

Job description

Founded in 2009 in Orange County, California, Yes4All has grown to become one of the  leading names in the fitness, furniture and lifestyle market. A significant player in e-commerce since 2016, we were among the first invited to Amazon’s Vendor Central (AVC) program and have been a top 12 Sports & Outdoors brand on Amazon since 2021.

We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.

Guided by Mr. Nguyen Chi My, we leverage Vietnam’s competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.

At Yes4All, our people are at the heart of our success. We empower our team members to Shine The S.E.A by embracing extreme ownership, which fosters authentic and trust-based collaboration and drives sustainable value creation. As part of the CriTICal SquaD, our members embody core competencies that set us apart. We foster a dynamic and supportive environment, encouraging individuals to grow, take initiative, and make incredible impacts.

Our vision: To become the global leader in innovative products and services, delivering excellence, quality and affordability for all.

Our mission: To empower global consumers with access to quality and affordable products through innovative e-commerce solutions, while fueling the success of innovators, brands and manufacturers.

Join us and be part of a passionate team that is redefining the fitness and lifestyle industry!

For more information:

Website: https://yes4all.com/ 

LinkedIn: www.linkedin.com/company/yes4all-llc/ 

Facebook: www.facebook.com/Yes4AllVNCareers

 

JOB DESCRIPTION

The Consumer Market Insights Manager is responsible for leading market research efforts to gather and analyze data related to consumer behavior, market trends, and industry dynamics. This role involves synthesizing information to provide strategic insights that inform decision-making processes across the organization. The Consumer Market Insights Manager plays a key role in shaping marketing strategies, product development, and overall business direction.

1. Market Research Strategy

  • Develop and execute a comprehensive market research strategy aligned with organizational goals.
  • Identify key research objectives, methodologies, and timelines

2. Consumer Behavior Analysis

  • Analyze consumer behavior data to understand preferences, motivations, and purchasing patterns.
  • Provide insights into changing consumer sentiment and preferences.

3. Competitive Intelligence

  • Monitor and analyze competitive landscapes to identify market trends and benchmark against industry standards.
  • Deliver regular updates on competitor activities and market dynamics.

4. Cross-functional Collaboration

  • Collaborate with marketing, product development, and sales teams to integrate consumer insights into business strategies.
  • Understand stakeholder information needs and deliver relevant insights.

5. Data Collection and Analysis

  • Oversee the design and execution of market research studies, surveys, and analytics projects.
  • Utilize various research methods and tools to gather and interpret consumer data.

6. Insights Reporting

  • Prepare and present comprehensive reports outlining key consumer insights, market trends, and actionable recommendations.
  • Communicate findings to stakeholders in a clear and compelling manner.

7. Strategic Recommendations

  • Translate insights into actionable recommendations that guide marketing strategies, product development, and business initiatives.
  • Contribute to strategic decision-making processes based on data-driven insights.

REQUIREMENTS

Knowledge

  • Bachelor‘s or Master‘s degree in Marketing, Business, Market Research, or a related field.
  • Excellent command of English.

Skills

  • Have logical thinking and strong problem-solving skills.
  • Strong project management and organizational skills. 
  • Strong analytical and strategic thinking skills.
  • Excellent communication and presentation skills.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and presentation skills.
  • Adaptability and flexibility.
  • Excellent communication and collaboration skills.
  • Highly meticulous and good at coordination, able to work under extreme pressure.

Experience

  • At least 3-4 years of work experience market research, consumer insights, or a related role.
  • Proficiency in market research tools and data analytics software.
  • Experience in an ecommerce platform is highly desirable.

 

III. WHY YOU WILL LOVE JOINING US?

1. For you to join

  • Financial Well-being: A competitive salary with 13th month salary, annual performance bonus and a variety of allowances.
  • Salary review: annually or on excellent performance.
  • Activities: company trips, team-building, and other customized monthly bonding events.
  • Annual leaves: 16 days off and 01 Birthday Leave per year.
  • Healthcare: annual health check, insurance according to Labor Law and extra PTI Insurance package.
  • Working Environment: dynamic, friendly environments with working time flexibility, and other perks include snacks, coffee, and healthy food provided daily suited for hardworking, fun, and team collaboration.

2. For you to grow

  • Ambition: We are now keeping on with our hyper growth to multicategory, multichannel, multimarket, and expanding into the world largest e-commerce enabler. Hence, there will continuously be opportunities to challenge yourself, learn new skills and knowledge.
  • Challenges: Your voice can always be heard as we embrace the eagerness of learning and sharing. You can be your own boss and create your own value with the ability to take initiative and make decisions in all aspects of work.
  • Chances: Be led and coached by experienced and inspirational leaders and participate in various training courses where you can enlarge your knowledge and experience in the E-commerce and Supply Chain industry.

3. For you to stay

  • People: Having a headquarter in the US and an operation office in Vietnam, our team is young and highly motivated. You will be working with and alongside members having experiences from International Corporations or high profile from Vietnam that share the same passion and dedication.
  • Culture: Our working environment is humble, collaborative and 100% healthy. We promote Exchange & Speak out, you can receive transparent and supportive feedback so you can perform the best.
  • Career path: Provide you with a great career path, open to rotating for your better understanding of the company and contribute across many of our functions.

And much more, join us and let yourself explore other fantastic things!

 

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